Leading a business is challenging and will continue to be so in 2018. However, there is a way to make it more fun. And that is by making money. Before you stop reading, let me be clear. It’s not making money itself that’s fun. What makes it fun is how you go about it. And
Your approach should be to draw your new client towards you, before you start to approach them. If two people are moving towards each other, they are more likely to keep going and close the gap. They also meet as equals. When one person pursues another, the chase can be energy sapping for both parties.