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Category Archives: Engagement

Home/Archive Category: Engagement

Raising Engagement with the 3Cs part four: Conversations

9JulyAssociations, Change, Engagement

I started my career selling recruitment advertising on the telephone. On my desk there was a phone and boxes of cards with contact details for potential advertisers and notes from previous conversations. I went on to recruit, train and coach sales people to confidently start conversations on the phone and that approach worked just fine.

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Raising Engagement with the 3Cs part three: Content and concerns

9JulyAssociations, Change, Engagement

Membership of an Association is far more than a product or service. Membership groups are true communities. They are formed when people come together around a set of shared values and beliefs with the mission of strengthening and supporting these beliefs to achieve change and growth. But to have real value to its members, an

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Raising Engagement with the 3Cs part two: Community

9JulyAssociations, Change, Engagement

When it came to growing the membership community, my biggest learning was that membership had to be sold differently because it was fundamentally different to other things. It’s not simply a set of products or services, although these are involved. What makes membership groups different to most products and services is that they are at

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Raising Engagement with the 3Cs part one: why change?

9JulyAssociations, Change, Engagement

Belonging to an Association is about so much more than a list of benefits. Yet conversations around membership start (and often stop) on the question of ‘What do I get?’ As an Association, how do you engage your members in a way that pulls them towards you, rather than pushing the membership benefits out? This

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Recent posts

  • Chairing a Meeting: the right ingredients, mixed well
  • Chairing: It’s not all on John Wilson
  • Chairing: Upright and Without Stablisers
  • Great Conversations and How to Have More of Them.
  • How to choose your clients

Upcoming speaking and events

Changing Conversations:Changing Outcomes-Open Masterclasses for AAE:

22 June: "Effective Chairing: Making Meetings More Productive."

27 September: "Influencing and Motivating: Engaging Others."

22 November: "Challenging Conversations: When Words Matter, Finding the Right Ones."

Company details

John Scarrott Training and Coaching is a trading name of John Scarrott Limited a company registered in England and Wales with company number 10041117

John Scarrott Training and Coaching is based in London.

Contact details: Tel: +44 (0) 7941 989411     Email: john@johnscarrott.com

Registered office address: 13-17 Margett Street, Cottenham, Cambridge CB24 8QY

 

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