I started my career selling recruitment advertising on the telephone. On my desk there was a phone and boxes of cards with contact details for potential advertisers and notes from previous conversations. I went on to recruit, train and coach sales people to confidently start conversations on the phone and that approach worked just fine.
Membership of an Association is far more than a product or service. Membership groups are true communities. They are formed when people come together around a set of shared values and beliefs with the mission of strengthening and supporting these beliefs to achieve change and growth. But to have real value to its members, an
When it came to growing the membership community, my biggest learning was that membership had to be sold differently because it was fundamentally different to other things. It’s not simply a set of products or services, although these are involved. What makes membership groups different to most products and services is that they are at
Belonging to an Association is about so much more than a list of benefits. Yet conversations around membership start (and often stop) on the question of ‘What do I get?’ As an Association, how do you engage your members in a way that pulls them towards you, rather than pushing the membership benefits out? This