Your clients’ experience of your agency can push them away from you, or draw them closer. Building an authentic sales culture for your business can draw them towards you. How do you create your authentic sales culture? Here are six behaviours that build a respectful and authentic sales approach. How many of these are you
A good place to begin is to take a look at your aims and ambitions for the group. A useful framework can be found in a coaching model, called GROW developed by Sir John Whitmore. GROW is an acronym and stands for Goal, Reality, Options and What you will do. It is perfect for getting under the skin of an issue. So with your LinkedIn group in
Talk Like TED: The 9 Public Speaking Secrets of the World’s Top Minds – Carmine Gallo. What makes a great TED talk? And how do you deliver one? This is a definitive guide to the speaking techniques and practices of the speakers that light up the stage at TED. You are the Message: Getting what
These are my book recommendations. They would suit you if your role involves building relationships but you cringe at the word ‘sales.’ 1) To Sell is Human: Daniel Pink This book does what its title suggests, namely to humanise sales and demystify it. It is useful in that it will take the fear and loathing
My first language is English so I have tried to capture a small number of very specific things to consider, when speaking to an audience of English second language speakers. I’m not going to recap all of the useful advice available about public speaking that applies equally whether you’re speaking on home soil or internationally.
And this is potentially harmful to effective communication, particularly when we equate ‘pushing a button’ with the belief that a communication has happened. We need to bring our ‘selves’ to this amazing technology, because the technology simply won’t do the whole job all by itself. How do you do this? Here are 4 challenges with