When it came to growing the membership community, my biggest learning was that membership had to be sold differently because it was fundamentally different to other things. It’s not simply a set of products or services, although these are involved. What makes membership groups different to most products and services is that they are at
Belonging to an Association is about so much more than a list of benefits. Yet conversations around membership start (and often stop) on the question of ‘What do I get?’ As an Association, how do you engage your members in a way that pulls them towards you, rather than pushing the membership benefits out? This
Practise makes a great speaker. It’s easy to do and easy to avoid. Here’s how to do it. I worked with an amazing group of people at my Public Speaking Masterclass this week. The group was made up of Association leaders that want to grasp and make use of speaking opportunities rather than walk in
When you’ve got an important meeting coming up, and you know that you’ll be called upon to present an idea, what are the key things you need to think about in order to make it a success? These are my tips for a successful outcome. They’re based around the four Ps of Preparation, Practise, Performance
What comes to mind when you think about the personal impact required to step up to a leadership role? How do you acquire it? When do you start? Is it a case of waiting, doing a great job and expecting that to sell you? Or are you developing your personal impact now to be ready
In the first piece of this two-part article I introduced the idea that the attention of both the audience and the speaker are under attack. Even when the opportunity for face to face connection arises, both parties can become distracted. And this can reduce the value of speaking engagements everyone. I suggested that the speaker
Public speaking is a joy. The opportunity to stand in front of a group of people whose faces you can see, whose attention you will have for a few short moments, who are still and silent, who are interested and have come to listen to you. Think of all the things that could happen by
When you step onto a stage to speak, it’s a big deal. Take your most important presentation and ramp it up by 100 and you’ve got a speaking opportunity. Where does this amplification come from? Firstly, there’s the increased numbers in the audience often in their 10s, 100s or even 1000s. Then there’s the focus.
Disruptive ideas can unlock growth. But when an idea is presented disruptively, it can get in the way. At it’s worst, a disruptive presentation style can cause your idea to be rejected for the wrong reasons. How does this happen? When you present, what do you do that could cause this? And how can you
How you can become an impactful and effective presenter? This is something I support my clients to become, supplementing their skills and boosting their confidence when it comes to meetings, pitches, negotiations, speaking and presentations. I’m also the trainer for the IDM and The Association of Association Executives on this subject. Here is my list