What experience makes a client choose you? I asked a number of clients about how the agencies looking to work with them approach relationship building. If you’ve ever asked yourself, ‘How can I win work?’ the answer could be in the areas below. Demystify: The general view here was that design was complex enough. It
When you think about questions during a pitch or presentation, how do you feel? Do you secretly hope there won’t be any? Are you disappointed when there aren’t any? Do you dread them? Or do you love them? People often express concern about questions from their audience in pitches or presentations. At the same time,
Leading a business is challenging and will continue to be so in 2018. However, there is a way to make it more fun. And that is by making money. Before you stop reading, let me be clear. It’s not making money itself that’s fun. What makes it fun is how you go about it. And
How do you start your meetings or presentations? If you’ve never asked yourself this question, it’s possible that you’re missing out on opportunities to begin on the right foot, and make a positive impression with your audience. As a coach, the start of a relationship is an important time to establish the parameters of the
Your client relationships are a key way to build your business. How do you start them? And then, once started how do you maintain them? Here are ten steps to design a client relationship building initiative. Envisage the types of relationship you want to have: Picture your most successful, enjoyable client relationship. What makes
How do you persuade a client to reject you as their agency? Is it difficult and how good are you at it? I spoke with a number of clients about what they look for and what turns them off. If you’ve ever wondered how to lose a pitch, the answers could be below. Mystification: Agencies
Top tips no 4: Conference speaking Conference speaking is a powerful and effective way to promote yourself, your organisation and the benefits you can create through what you do. If you’re wondering what to do first in order to get things moving here are five tips to get you started as a conference speaker. Find
Our assumptions direct how we think, feel and act. Yet, most if not all of the time, they are hidden from our sight. On first glance, we often argue strongly for their validity. That’s because they create stability. On second glance, they can be the very foundations of what holds us back. Following on from
Top tips no 3: Pitching The pitch is when the relationship between agency and client starts to get serious. Ideally, you’ll have been building up to this moment over time, nurturing the relationship with conversations and contact. But the pitch takes things up to a new level. Other parties become interested and involved, perhaps people