Your client relationships are a key way to build your business. How do you start them? And then, once started how do you maintain them? Here are ten steps to design a client relationship building initiative. Envisage the types of relationship you want to have: Picture your most successful, enjoyable client relationship. What makes
How do you persuade a client to reject you as their agency? Is it difficult and how good are you at it? I spoke with a number of clients about what they look for and what turns them off. If you’ve ever wondered how to lose a pitch, the answers could be below. Mystification: Agencies
Top tips no 4: Conference speaking Conference speaking is a powerful and effective way to promote yourself, your organisation and the benefits you can create through what you do. If you’re wondering what to do first in order to get things moving here are five tips to get you started as a conference speaker. Find
Our assumptions direct how we think, feel and act. Yet, most if not all of the time, they are hidden from our sight. On first glance, we often argue strongly for their validity. That’s because they create stability. On second glance, they can be the very foundations of what holds us back. Following on from
Top tips no 3: Pitching The pitch is when the relationship between agency and client starts to get serious. Ideally, you’ll have been building up to this moment over time, nurturing the relationship with conversations and contact. But the pitch takes things up to a new level. Other parties become interested and involved, perhaps people
Most people have a deep fear of public speaking and find it quite easy to protect themselves from it. Given this is the case, why and how does anyone ever get to do it? Someone with an interesting story to tell is Managing Director of Tunafish Media, Sam Jones. Sam has been speaking publicly from
Getting comfortable with pausing will make you a better speaker. Pausing allows you to present with impact, confidence and to pick up on the audience’s response to your material. It creates time and space and pulls everything together for you, with a blend of relaxed but intense elegance akin to that of the conductor of
Top tips no 2: Finding your sales mindset So you want to win some new clients. Where do you start when it comes to selling your expertise? There are shelves and shelves of books, containing the ‘secret to great sales’. But really, there isn’t one. The truth is that what’s likely to be most effective
Assumptions are like gravity. They keep you grounded. However, if you’re trying to take off, they’re not so useful. When you pitch you carry a host of assumptions that can get in your way. Take a look at these 10 and see if you hold any of them. If you want to change how you