Top tips No 3: Pitching

Top tips no 3: Pitching The pitch is when the relationship between agency and client starts to get serious. Ideally, you’ll have been building up to this moment over time, nurturing the relationship with conversations and contact. But the pitch takes things up to a new level. Other parties become interested and involved, perhaps people

Ten flawed assumptions about pitching

Assumptions are like gravity. They keep you grounded. However, if you’re trying to take off, they’re not so useful. When you pitch you carry a host of assumptions that can get in your way. Take a look at these 10 and see if you hold any of them. If you want to change how you

Eight flawed assumptions about selling

Mark Twain said “It’s not what I don’t know that gets me into trouble. It’s what I know for sure that just ain’t so”. This speaks to the power of our assumptions. Often, a useful short-hand, they can equally stop us from growing and getting what we want. In my work with design professionals on

The value of a coach

I spoke with James Hurst, Executive Strategic Creative Director at DesignStudio about his experience of working with a coach and what he gets from the relationship. James has taken an unusual route to his current job. At first, he danced with the idea of having his own company. Then he worked in design agencies, then