Six steps to an authentic sales culture

Your clients’ experience of your agency can push them away from you, or draw them closer.  Building an authentic sales culture for your business can draw them towards you. How do you create your authentic sales culture? Here are six behaviours that build a respectful and authentic sales approach. How many of these are you

Six ways to use a LinkedIn group to build trust.

A good place to begin is to take a look at your aims and ambitions for the group. A useful framework can be found in a coaching model, called GROW developed by Sir John Whitmore.  GROW is an acronym and stands for Goal, Reality, Options and What you will do. It is perfect for getting under the skin of an issue. So with your LinkedIn group in

Email doesn’t start relationships. People do.

And this is potentially harmful to effective communication, particularly when we equate ‘pushing a button’ with the belief that a communication has happened. We need to bring our ‘selves’ to this amazing technology, because the technology simply won’t do the whole job all by itself. How do you do this? Here are 4 challenges with