How to lose a pitch

How do you persuade a client to reject you as their agency? Is it difficult and how good are you at it? I spoke with a number of clients about what they look for and what turns them off. If you’ve ever wondered how to lose a pitch, the answers could be below. Mystification: Agencies

End right

They say that every exit is an entrance somewhere else. When it comes to your meetings or presentations, how do you end? And where do you go? Do you create the ending? Or does the clock strike and it simply happen to you? As a coach this is a really important part of my work

Top tips no 4: Conference Speaking

Top tips no 4: Conference speaking Conference speaking is a powerful and effective way to promote yourself, your organisation and the benefits you can create through what you do. If you’re wondering what to do first in order to get things moving here are five tips to get you started as a conference speaker. Find

Top tips No 3: Pitching

Top tips no 3: Pitching The pitch is when the relationship between agency and client starts to get serious. Ideally, you’ll have been building up to this moment over time, nurturing the relationship with conversations and contact. But the pitch takes things up to a new level. Other parties become interested and involved, perhaps people

Top Tips no 2: Selling

Top tips no 2: Finding your sales mindset So you want to win some new clients. Where do you start when it comes to selling your expertise? There are shelves and shelves of books, containing the ‘secret to great sales’. But really, there isn’t one. The truth is that what’s likely to be most effective

Ten flawed assumptions about pitching

Assumptions are like gravity. They keep you grounded. However, if you’re trying to take off, they’re not so useful. When you pitch you carry a host of assumptions that can get in your way. Take a look at these 10 and see if you hold any of them. If you want to change how you