Don’t sell yourself short

When it comes to marketing themselves to clients or the wider world, agencies are not as good at selling themselves as they are at producing the work for their clients. But they can be. By seeing their creative output as the surface and spending more time on what’s beneath, agencies can become as good at

Top tips no 6: How to win a pitch

What experience makes a client choose you? I asked a number of clients about how the agencies looking to work with them approach relationship building. If you’ve ever asked yourself, ‘How can I win work?’ the answer could be in the areas below. Demystify: The general view here was that design was complex enough. It

Eat questions for breakfast

When you think about questions during a pitch or presentation, how do you feel? Do you secretly hope there won’t be any? Are you disappointed when there aren’t any? Do you dread them? Or do you love them? People often express concern about questions from their audience in pitches or presentations. At the same time,

Start well

How do you start your meetings or presentations? If you’ve never asked yourself this question, it’s possible that you’re missing out on opportunities to begin on the right foot, and make a positive impression with your audience. As a coach, the start of a relationship is an important time to establish the parameters of the

How to lose a pitch

How do you persuade a client to reject you as their agency? Is it difficult and how good are you at it? I spoke with a number of clients about what they look for and what turns them off. If you’ve ever wondered how to lose a pitch, the answers could be below. Mystification: Agencies

End right

They say that every exit is an entrance somewhere else. When it comes to your meetings or presentations, how do you end? And where do you go? Do you create the ending? Or does the clock strike and it simply happen to you? As a coach this is a really important part of my work

Top tips no 4: Conference Speaking

Top tips no 4: Conference speaking Conference speaking is a powerful and effective way to promote yourself, your organisation and the benefits you can create through what you do. If you’re wondering what to do first in order to get things moving here are five tips to get you started as a conference speaker. Find